The National Ethnic Press and Media Council of Canada (NEPMCC) is a non-profit organization whose mission is to promote and integrate economic, social and culture interest of Ethnic communities into the mainstream of Canadian society.

For the last twenty-six years the National Ethnic Press and Media Council of Canada and its member’s organization have shown considerable development as well as linguistic and ideological diversity, as educated immigrants from various parts of the world daily arrive to Canada. However, there are challenges and pressing needs that ethnic newspapers and media are facing. Those ethnic newspapers and publications mostly represent the small and medium enterprises that are struggling to survive in their own communities in Canada. They need to market themselves in their own communities, at the same time emerge into the mainstream market and properly present themselves to the Government and Business sectors. They need to enhance and reinforce their ability to promote and market themselves in order to succeed.

Understanding this emerging need from the ethnic newspapers and publishers, NEPMCC would like to assist these publications to be more competitive in order to survive & also to market themselves to advertisers. Our Council has proposed and developed a series of Training Seminars in a two-and-half days Conference to assist the ethnic newspapers and publishers to achieve their goals and promote professional development by improving their abilities and performance in the media industry and consequently benefit the community in general. The goal is to create mutual benefits with initiatives to enhance and strengthen the professional skills of the ethnic press and media in Canada.

Overview

The 2009 NEPMCC Development Training Seminar will be held from November 20-22, 2009,  organized by the National Ethnic press and Media Council of Canada with financial support of the Canada Magazine Fund of Canadian Heritage. The Council is partnering with Seneca College in the development and training programs of the conference.

The Development Training Seminar’s objectives are:

• To assist ethnic press and media members in marketing and promoting their community publications to eventually increase their circulation, subscription, and advertising revenue.
• To improve and enhance the professional development of the members of ethnic press and media in Canada.
• To encourage and recognize the creation of excellence in content in the ethnic press and media.
• To deliver trainings for business development in the ethnic press and media.
• To enhance initiatives aiming at strengthening distribution networks.
• To provide insights of the current trends to the ethnic press and media industry.

This training program is tailor-made to meet the needs of the ethnic media members. The program will not only impact directly to the ethnic print media industry but will also influence all their readers as well. It will also provide opportunities for the members to exchange the industry trends information and to address the issues and difficulties in the industry and to disseminate information which will lead to a better understanding and cooperation among the various ethnic groups in Canada and the mainstream society.

Date: November 20, 21, 22, 2009

8 The Seneca Way (NE of Hwy 7 & Hwy 404, formerly 10 AllState Pkwy) Markham, Ontario, L3R 5Y1

Main focus of the training seminars:

• Sales & Marketing – How Ethnic Media can be more marketable to the mainstream market
• Production – E-media, PR, digital editorial, web development
• Journalism – Canadian publishing/ journalism law and regulations